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Introducing…Peg Nelson!

Way back on Halloween, we welcomed Peg Nelson to the crew.  What a way to meet all of us – fully costumed and in the Halloween spirit. Despite all that, she’s stayed with us and we happily introduce Peg!

As Project Manager for Advertising, Peg specializes in marketing, sales, and writing. She is responsible for media buying in print, radio and TV to serve the marketing and advertising needs of our clients.

She brings over 25 years of marketing, advertising and managing experience to MABU.  She also has extensive experience in journalism as an editor, owner and manager of multiple local publications.

Celebrating 10 Years of Marketing Good Works!

A Message from Mike Mabin (President)

Agency MABU just turned 10 years old.  Over the past decade, we’ve grown – a lot!  We’ve improved – a lot!  We’ve learned – a lot!  And we’ve discovered our niche—marketing good works.

As our name implies, MABU is unique.  Although we provide services similar to traditional ad agencies, we utilize “social marketing” rather than “commercial marketing” practices to increase public awareness and support for ideas, products and services that benefit society.

Social marketing (not to be confused with social media such as Twitter and Facebook) is used by government agencies, non-profits and other groups with an orientation toward public service. That’s not to say that commercial businesses don’t benefit from social marketing.  Even aggressive, for-profit firms like Wal-Mart, Procter & Gamble and GE are using social marketing to great advantage, generating more brand loyalty and economic benefits thanks to socially-responsible business practices and programs. In fact, a recent survey by global PR firm Edelman found that 66 percent of respondents said they would buy products and services from companies that strike a balance between society’s interests and business interests.

To explore how MABU can help your organization fulfill its mission, give us a call at 800-568-9346.  As a founding member of the International Social Marketing Association, Agency MABU is ready to help you see that marketing “good” works, indeed!

New MABU PR Office in VA

MABU has recently leased a 1,000 square foot office at Riverside Business Center in Fredericksburg (305 Hanson Avenue) in order to provide a localized presence for federal clients within the Washington D.C. area. Currently two full-time and two part-time employees are available to focus on serving clients such as the U.S. Army, U.S. Department of Justice and National Highway Traffic Safety Administration.

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MABU PR Hires Intern

MABU has hired a Communications Intern at the MABU PR office located in Fredericksburg, V.A. Hoang Phuong will be responsible for coordinating the placement of ads online and in print publications, coordinating meetings and conferences, managing social media accounts, writing news releases and articles, developing and managing media contact lists and reporting public relations efforts and outcomes.

Phuong is a graduate of the University of Mary Washington with a Bachelor of Science degree in Business Administration. Phuong will be working with a variety of clients such as the U.S. Army Medical Command, U.S. Dept. of Justice and National Highway Safety Administration. Phuong has prior experience in sales, marketing, social media and customer service.

A MABU Halloween – The 2011 Edition

Witches, leprechauns, and beekeepers, oh my! We celebrated Halloween, MABU style, with our third annual costume contest and potluck. The winners were Cecil (Funniest Costume), Sarah (Most Creative Costume) and John (Scariest Costume.)

Enjoy the Halloween fun in the slideshow below.

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Mabin Recieves U of Mary Harold Schafer Leadership Alumni Award

Bismarck, ND – The University of Mary, America’s Leadership University, will honor two outstanding alumni at its annual Alumni Recognition Awards and Hall of Fame Induction event, Friday, Oct. 21, 2011. Kari (Warberg) Block, ’04, will be presented with the University of Mary Bell Banner Award, and Mike Mabin, ’85 & ’91, will be recognized with the Harold Schafer Alumni Leadership Award at this year’s celebration. The ceremony will take place during Homecoming 2011.

There will be a social followed by the dinner and awards ceremony. Attendance at both events is by invitation only.

Kari (Warberg) Block
The University of Mary Bell Banner Award

Kari (Warberg) Block is a 2004 graduate of the University of Mary with a B.S. in management. As the founder and chief executive officer of Earth-Kind, a developer and manufacturer of safe, earth- and people-friendly products, she champions innovation and entrepreneurship. Through her commitment to environmental stewardship, Block helps improve the quality of life for countless others, now and in the future, and models servant leadership in business.

Born in Logan, Utah, in 1963, as a child Block lived in New Jersey, Washington, and Minnesota. Her mother died when Block was 12, leading the family to move to North Dakota. There Block attended Williston High School, graduating in 1981. Growing up with her entrepreneur father, founder of Super-Pumper Inc., even as a teen Block envisioned building a great company. In 1995, she founded Crane Creek Gardens in New Town, ND, which she later incorporated as Earth-Kind, after she felt she “had the education to make it a ‘real’ business.”

After hearing then U-Mary President Sister Thomas Welder speak, Block -then living in New Town – realized that “a sound education in management with a focus on servant leadership” was what she needed to turn her dream into reality. In September 2000, she enrolled in the university’s adult education program, which she credits for providing her with the knowledge, discipline, and inspiration to live her values.

In 2008, Block and Earth-Kind moved to Stanley, ND, and in 2009, to Bismarck, where Earth-Kind is presently headquartered, although its manufacturing plant remains in Faribault, MN.

In addition to being involved in professional, civic, and environmental groups – including the Bismarck-Mandan Chamber of Commerce, Green America, and the Vistage #3133 organization of CEOs, and serving as chair of the Center for Technology and Business and co-chair of Dakota MEP (Manufacturing Extension Partnership) – Block strives to inspire and shape young servant-leader entrepreneurs through a blog she writes on the Earth-Kind Web site. She also has spoken to students in the Harold Schafer Emerging Leaders Academy and at HOBY summer events. In 2010, Block’s efforts to provide meaningful employment at Earth-Kind for individuals with developmental disabilities were recognized with the Business Partnership Award from Minnesota nonprofit Epic Enterprise. The same year, she also was named North Dakota and Regional Women’s Champion Advocate by the U.S. Small Business Administration and was the regional winner for Working Woman Magazine’s Entrepreneurial Award of Excellence for most innovative new product or service, and made Vistage International’s “top 3″ for most innovative CEO. In 2011, she gave a presentation on small business job creation to the White House Business Council.

Kari is married to Jim Block.

Mike Mabin
Harold Schafer Alumni Leadership Award

An alum who earned a B.S. in communications in 1985 and a Master of Management in 1991 while working full-time and then founded his own marketing and advertising business, Mike Mabin exemplifies the passion for lifelong learning and leadership through service that are foundational to the University of Mary. The Minot native began his career journey in 1977, studying photography and filmmaking at the Minneapolis College of Art & Design. Just before graduating, however, in 1981, Mabin took a job with St. Alexius Medical Center, fulfilling his desire to return to North Dakota.

Three months after joining St. Alexius as audio-visual coordinator, he became communications director. As a member of the administrative team, Mabin went on to supervise the departments of marketing and public relations, telecommunications and telemedicine, health ministry and rural outreach, and fundraising and development. He also earned two degrees at U-Mary and later brought his educational experience full-circle, serving as an adjunct professor and frequent guest speaker.

After more than 20 years at St. Alexius, in his early 40s, Mabin decided to put his experience to work to realize a longtime dream of owning his own business. In 2001, with his family’s support, he founded Agency MABU (Marketing & Advertising Business Unlimited) in Bismarck. Specializing in serving non-profit organizations and government agencies, the full-service consulting firm now boasts nearly two-dozen full- and part-time associates and a satellite office in Fredericksburg, VA.

Mabin is an Accredited Business Communicator, a lifetime member of the International Association of Business Communicators, and a former fellow with the American College of Health Care Executives. An advocate for young business professionals, Mabin provides training and employment opportunities, including job shadows and internships, for students from colleges and universities throughout the region, including Bismarck State College, United Tribes Technical College, and the University of Mary.

As an enrolled member of the Turtle Mountain Band of Chippewa Indians in Belcourt, ND, and president of a minority-owned business, Mabin, along with his associates, serves a number of Native American and tribal-based organizations, including Indian Health Service, the Bureau of Indian Affairs, the National Museum of the American Indian, and the National Congress of American Indians.

Over the years, Mabin has served on the boards of community organizations, including the Bismarck-Mandan Chamber of Commerce and the Missouri Slope Areawide United Way. He is currently a board member of the American Red Cross West Dakota Chapter, the Bismarck Public Schools Foundation, and the Wisdom Team with the Young Professionals Network.

He also gives back to his alma mater and was active on the 50th Anniversary Planning Committee. In 1999, Mabin was recognized with the Leadership Bismarck-Mandan Alumni Association’s Distinguished Alumni Award, and in 2011, the U.S. Small Business Administration nominated him as District Minority Small Business Person of the Year.

Mabin and Nancy (Smestad) have been married 30 years and reside in Bismarck.

-Article courtesy of the University of Mary

MABU GSA Review

MABU is the only North Dakota-based marketing firm to hold a GSA schedule in the broad category of Integrated Marketing Solutions with the General Services Administration (GSA). Following a recent onsite review by a GSA operations analyst, MABU received a report card rating of “exceptional.”

The GSA program provides government agencies with a fast, convenient method of contracting for a full range of services from Agency MABU including advertising, public relations, web-based marketing services, market research, video production, exhibit design, conference planning, photography and graphic design. To learn more, visit: http://www.agencymabu.com/?id=139

Meet Derek and John!

We’ve had a couple of new faces at MABU and it’s time they had their own blog post. Meet Derek and John!

Derek Milner, Website Developer, is responsible for designing, programming, integrating, and optimizing websites as part of the MABU web team. Derek is a graduate of the University of North Dakota in Grand Forks, ND holding a Bachelor’s Degree in Graphic Design and New Media. Prior experience includes freelance and agency work on projects such as websites, logos, print design and animation.

Along with his many professional accomplishments and volunteer work, Derek enjoys everything design related, art, camping & fishing, cooking, skateboarding & longboarding culture, gadgets, fixing things, music, video games, and microbrews.

John De La Motte, Multi-media Intern at MABU, is fulfilling his internship at MABU as part of his coursework at Rasmussen College and will be assisting with animation-based projects using 3D and flash animation. John will graduate in March 2012 with Associate degrees in Information Systems Management and Multimedia Technologies with an emphasis in Digital Design and Animation. John will then continue his education to earn a Bachelors degree in 3D Animation.

John served in the U.S. Air Force from 2000 – 2006 as a B-52H mechanic in Minot, North Dakota and has been to many different countries and territories such as Guam and Diego Garcia. He is a comic book buff (Green Lantern is his fave) and is an active Cub Scout leader.

Road Construction 2011

Gateway Avenue is currently undergoing construction. On most days the entrances to our lot will be open but on days when our entrances are blocked, please park in the south Gateway Mall lot and walk across the street to MABU. Or if you are familiar with the area, you can park in the Comfort Inn lot just south of our office.

As always, please call us at 701-250-0728 if you are unable to find a spot and need assistance.

Sorry for the inconvenience and thank you for your patience!